Last week I logged onto Twitter and saw something amazing. What started off as a little hashtag idea grew to become a trending hashtag nationwide. Within a day, it had spilled to other countries.
While this kind of exposure is certainly good for business, it is simply not enough to nudge some people into patronizing you.
I know how frustrating it can be to know that you are very good at what you do but still struggle to find customers. Hashtags like #ThisIsMyHustle are great and they will get you excited with RTs, Likes, and Comments. You will get exposure but is that enough? Remember why you tweeted in the first place – to get sales!!!
Let me show you how to follow up.
I went through the hashtag and picked a thread for demonstration. Check this tweet out.
Pick & Choose
When you tweet, you cast your net in the ocean. Now, think of the comment section as your pond. You have narrowed it down. Time to pick and choose.
From the comments, you can tell people are interested in price, location, and delivery options. I personally think its best to include this info in your tweet as you advertise your products. This will do two things for you:
- Save a lot of time responding to comments. Some people will still ask you those same questions even though you have answered them in the comments sections
- Those who eventually message you are most likely more interested in what you’re offering. They just need a little push. This is where you whip out your salesmanship skills and get to work. If you’re unsure how to go about this, check out this post on how how to sell to anyone. You can modify it to your situation as needed.
I’m going to focus on the first two people.
Assuming I am the vendor here, I will try to get more information from them. You know, a little harmless stalking.
First on the list here is Ameerah. She’s obviously a she. The vendor sells what appears to be male products. It is safe for me to assume Ameerah is considering buying for someone else.
I will engage her in a conversation to find out more. What does she have in mind? If it is for a special someone, I could offer to help her find the perfect shoe for his personality. I will follow this sales technique and repeat until I get a sale or a referral.
The next person is Saeed. From his bio, I can tell he’s in Gombe which makes sense why he’s asking about delivery options. A short scroll on his TL tells me he retweeted another vendor who sells shoes. This tells me either he likes to RT and comment or he’s really looking to buy a pair.
Again, I would reach out to find out as much as I can so I can help him get the perfect shoe delivered to him all the way in Gombe.
Invoke the fear of failure
Sometimes you do everything you can and the conversation ends with the promise of a future purchase. Don’t feel bad as long as you did everything right. People do that sometimes. Maybe they think it’s expensive or they do not fully understand the services you’re offering. Whatever their reason, here’s what you can do to clarify their doubt and nudge them towards a sale.
- Give them some space – give about a week before directly following up on the sale. In the meantime, tag them at least once or twice in a related tweet/IG post. See if they respond. This is a subtle way to get their attention and gently remind them about their promise to buy without coming off as being too pushy.
- If you have done your sales pitch, given space and it still didn’t end with a sale, invoke their fear of failure by using a variation of this phrase –
“Have you given up on the shoe?”
Nobody likes to be labelled a quitter. Nobody likes to be considered a failure. Merely using that simple question will trigger the fear of failure in them. A good follow up question to that is,
“How can I help you get this shoe?”
If you try this technique and it still doesn’t get to a sale, its time to move on. This person is simply not worth the time and effort. And you will meet people like this. Just don’t take it personally. Politely remind them how to contact you and leave them in peace.
I tend to talk a lot so here’s a quick recap of today’s email.
- Go through your likes, RTs, comments and fish for customers
- Vet them by checking out their bio and posts before investing your time and energy on them
- Pitch your product/services (using this technique for guidance)
- Follow up after a week to ask for the sale (or post-sale feedback)
- Use the fear of failure as a technique to reignite any conversation (works in any situation whether personal or professional – e.g “Have you given up on us?”)
- Don’t waste too much time if you see indications that the person is wasting your time.
So talk to me, what do you think about this technique? Does it work? Did I miss something?
Let me know in the comments.
If you’d like to learn more about business psychology, subscribe to the Mynd Your Business mailing list.